Primary Consumer Finance Programs
A primary consumer finance program is defined as a financing option that is offered to the customer first (first look) before other finance programs options are presented. Primary programs offer the most attractive loan terms for consumers and typically have lower dealer fees for merchants but are stringent on credit, only approving customers with good-to-excellent credit. Primary consumer finance programs are an important piece of an overall customer financing program but can only help a portion of the customer base and should be used in conjunction with sub-prime and tertiary programs to maximize sales.
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