About
Consumer financing programs.
It's what we do.
As a subsidiary of East Bridge Funding, one of the most trusted procurement companies in the consumer finance industry, Variant Financial™ was founded to specifically cater to the needs of small to mid-sized retailers and service providers that rely on consumer financing programs to sell the goods and services that they offer. No one has more resources and experience than Variant and we truly love what we do; helping businesses like yours grow and prosper through the use of our programs.
Why Choose Variant?
At Variant Financial, we enjoy working with clients to learn about their business, the products or services they sell, their marketing plans, and goals for the future. Just like us, our clients have a passion for what they do and for building upon the ideas and processes they have created. If we can help them grow those ideas and improve on those processes, we grow as well.
Consumer Financing Programs

Experience
Unsecured consumer financing is a very diverse industry with lots of options. The principals at Variant Financial have extensive and specific experience in the space: building and marketing sales driven consumer finance programs.

Resources
Variant Financial is a leading provider of consumer finance programs because of the vast resources it has and exclusive relationships with many banks, hedge funds, debt buyers, finance companies, and receivables management companies.

Reputation
Variant Financial and its members are well respected within the consumer finance community. We have a great reputation of being effective, diligent, trustworthy, and compliant.