Sub Prime Programs

Sub-Prime Consumer Finance Programs (2nd Look)

One of Variant Financial’s biggest strengths is its ability to build, market, and grow effective consumer finance programs for the sub-prime credit market.  A sub-prime consumer finance program, also known as 2nd look financing, can be defined as a program that sit behind a primary or 1st look program and is designed to approve those applications that were denied by the primary lender.

In today’s economy, businesses are finding that traditional primary finance programs do not meet the needs of the majority of their customers.  A good sub-prime consumer finance program can increase revenue dramatically and allow businesses the opportunity to make the most out of their marketing efforts and dollars spent.

When a business chooses to implement a 2nd look financing program, it is extremely important to seek the help of a team of experienced and qualified professionals like Variant because of the vast differences in program structure. Variant will help you choose the program that best suits your business model.

Program Objectives


Increased Approval Rates
More Approvals
2nd Look finance programs are designed to approve applicants declined by primary lenders.
Quick Simple Processing
Quick Simple Processing
The process must be quick and simple or merchants and customers will not use the program.
Increase Profit
Working Within Margins
2nd look programs are more costly due to risk. A merchant's margins determine how aggressive the program can be.

The right sub-prime consumer finance program can increase sales by 30% or more.

Other Programs

Sub-Prime Program Basics

Credit Score Required


575 to 850+

Loan Sizes



Loan Term


6 to 48 Months

Customer APR*


17.99% to 29.99%

*APR stands for Annual Percentage Rate

Let’s discuss how you can implement a sub-prime consumer finance program in your business!

Contact Us

Send us a quick note about your needs, questions, or feedback.